Olay "Face Anything" Activation
About The Project
SUMMARY
I worked as an on-site Event Production Coordinator in addition to my role as Jack Morton’s Creative Services Project Manager for the Olay “Face Anything” Live Event.
It was a private product launch for four of Olay’s new products: Clay Masks, Whips, Eyes, & Mist. The attendees were key millennial beauty and lifestyle influencers as well as Proctor & Gamble executives.
The purpose was to increase brand visibility and align Olay, a largely Boomer customer base, with an established and well-connected Millennial clientele.
SERVICES PROVIDED
ON-SITE EVENT PRODUCTION MANAGEMENT
GRAPHIC & SCENIC DESIGN PROJECT MANAGEMENT
CREATIVE RESOURCING
BUSINESS AFFAIRS
PRODUCTION ACCOUNTING
CREDITS
CLIENT: Proctor & Gamble
BRAND: Olay
AGENCY: Jack Morton Worldwide
CREATIVE DIRECTORS: Kylie Ayala + Melanie Rothwell
MY ROLE: Creative Services Project Manager + Event Production Coordinator
YEAR COMPLETED:2018
EVENT PHOTOS
