Degree - “The Bracket Gap Challenge” with Candace Parker

About The Project

SUMMARY

I was one of the Production Coordinators for Degree’s Bracket Gap Challenge campaign starring Candace Parker, which was shot in the NYC area, where I provided support with bidding, the initial pre-production stage, and wrap.

This March Madness® 2022, Degree, and 2x-NCAA® champ Candace Parker were pushing the fight for gender equity to center court with one of the biggest women’s bracket contests EVER. Introducing the #BracketGapChallenge. Their mission was to bring long-deserved attention to the women’s tournament using…BRACKETS. Because more brackets can lead to more hype, more fans, and more recognition for these women’s teams.