Miracle-Gro - Spring 2021 Campaign

About The Project

SUMMARY

I was the Production Coordinator (remote) for Miracle-Gro’s Core Spring 2021 Campaign. The campaign was shot over several days as a hybrid remote and in-person shoot, with small crews in several locations (Los Angeles, Anaheim, Palm Springs, Austin, and San Francisco).

In addition to supporting the initial bidding process, I worked as a remote Production Coordinator supporting the LA, SF, and Texas production teams with a variety of shoot logistics.

SERVICES PROVIDED

  • LIVE ACTION PRODUCTION MANAGEMENT

  • PROJECT MANAGEMENT

  • PRODUCTION ACCOUNTING

 

CREDITS

CLIENT: Miracle-Gro

AGENCY: VaynerMedia

DIRECTOR: Adam Donald

PRODUCER: Kimmy D’Ancona

PRODUCTION COMPANY: Honor Society

MY ROLE: Production Coordinator

YEAR COMPLETED: 2021

SHOOT LOCATIONS: Los Angeles, CA, Palm Springs, CA, San Francisco, CA, and Austin, TX - *provided remote Production Management services

HERO SPOT - :30

VIDEO SPOTS - :15 CUTDOWNS

"HOW I GROW” - SHORT-FORM DOCUMENTARY VIDEO SERIES

 

SELECT STILLS FROM TVC SPOTS

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