WW - my WW+ Winter Campaign

About The Project

SUMMARY

I was the Bidding and On-Set Production Coordinator for WW’s Winter 2021 Campaign. This was a big project and fully integrated campaign, with Broadcast, OLV, Social, Digital, and Stills Photography deliverables. The campaign was shot over several days in several locations (Long Island, Seattle, Portland, and Indianapolis) with spots narrated by WW Celebrity Ambassadors Oprah Winfrey and Ciara as well as showcasing real WW members. The spots also promote their new and most holistic myWW+ weight loss digital program.

I had a blast working on this job, and this was my first experience on a COVID Safe Set. Additionally, during my staff tenure with Honor Society, I became certified as a COVID Compliance Manager, and actively tracked the latest safety practices for Commercial Production implemented by the AICP.

For the Long Island portion of the project, in addition to supporting the initial bidding process, I worked as the On-Set Coordinator in pre-light and for all 3 shoot days. For all other locations, I managed the COVID screening process in Pre-Production, coordinated setup for a Client/Agency NYC Virtual Village for the Portland shoot, and organized all final wrap books.