ENTERTAINMENT MARKETING: PROMOS, BRAND IDs, & GRAPHICS PACKAGES

About The Projects

SUMMARY

Working with Native Foreign, Nathan Love, and the STUDIO, I project-managed entertainment marketing campaigns encompassing animated promos, motion graphics packages, sizzle reels, and opening title sequences for clients including HBO, Nickelodeon, Disney, and Time Inc.

These projects involved coordinating creative development and post-production workflows, working alongside creative teams, network partners, and freelance artists. My responsibilities spanned schedules, budgets, resourcing, asset management, and licensing, helping shepherd projects from initial concept development through final delivery.

SERVICES PROVIDED

POST-PRODUCING
PROJECT MANAGEMENT
PRODUCTION ACCOUNTING
BUSINESS AFFAIRS
CLEARANCE COORDINATION
STOCK FOOTAGE RESEARCH
CREATIVE RESOURCING
VISUAL RESEARCH + ART DIRECTION
LIVE ACTION PRODUCTION

HBO’s It’s Florida Man.”

Opening Title Sequence

PROJECT SUMMARY

It’s Florida, Man. is an irreverent HBO comedy series created by Mark Herwick and Jeff Tomsic, bringing unbelievable real-life Florida stories to the screen through interviews with locals and comedic reenactments featuring a rotating cast of actors and comedians. Premiering in October 2024, the series has since been renewed for a third season and is available to stream on HBO Max.

As Clearance Coordinator with Native Foreign, I worked alongside the creative and post-production teams on the show's opening title graphics sequence, coordinating stock footage research, usage rights, talent contracts, and voiceover casting to ensure assets were cleared for broadcast and digital distribution. The title sequence was retained for the show's second season.

RESPONSIBILITIES

Clearance Coordination: Coordinated stock footage research, tracked usage rights, prepared talent contracts, directed VO casting, and partnered with creative and post teams to ensure assets were cleared for linear and digital delivery

OPENING TITLE SEQUENCE

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Credits

CLIENT: HBO

CREATIVE AGENCY: Native Foreign

MY ROLE: Clearance Coordinator

EXECUTIVE PRODUCER: Rebecca Hamm

CREATIVE DIRECTOR: Nik Kleverov

DESIGNER: Harshit Desai

ANIMATOR: Peter Pak

TITLE DESIGN: Noah Smith

MUSIC: Michael Lee

PRODUCTION COORDINATOR: Grace Manabat

YEAR COMPLETED: 2024

Nickelodeon “Winter Refresh” Brand IDs

PROJECT SUMMARY

Nathan Love created a series of animated broadcast promos and bumper IDs for Nickelodeon’s “Winter Refresh” campaign, featuring characters from SpongeBob SquarePants, The Loud House, and other network favorites, blending a stop-motion-inspired aesthetic with CG character animation.

As Production Finance & Business Affairs Manager, I worked alongside the production team to oversee the financial and operational aspects of the $350K campaign, encompassing 21 CG-animated deliverables.

To learn more about the visual development of the project, view Nathan Love's full case study here.

Project Scope: $350K production budget | 21 animated broadcast IDs (5–10 seconds each) | 25-person creative team

RESPONSIBILITIES

Production Finance: Tracked, forecasted, and actualized the $350K production budget, monitored cash flow and project profitability, and reconciled production expenses, vendor costs, and artist timesheets for a 25-person creative team.
Freelance & Vendor Management: Onboarded 20+ freelance artists, managed start paperwork and payroll, and processed illustration, animation, and VFX vendor invoices.
Business Affairs: Reviewed client contracts, managed client invoicing, negotiated payment terms, and secured certificates of insurance (COIs)

CREDITS

CLIENT: Nickelodeon

DIRECTOR: Joe Burrascano

PRODUCTION COMPANY: Nathan Love

MY ROLE: Production Finance & Business Affairs Manager

YEAR COMPLETED: 2017

ID’s - SUPERCUT VIDEO

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Disney “Be Inspired” Promos

PROJECT SUMMARY

the STUDIO created two on-air promotional spots for Disney's 2016 Black History Month campaign, “Be Inspired,” with one airing on Disney Channel and the other on Disney Junior. The multimedia campaign combined live action, illustration, motion graphics, and 2D animation.

As Associate Producer, I worked alongside the creative and production teams to support pitch development, live action pre-production, and project management, helping shepherd both spots from initial concept through final delivery.

To learn more about the creative development of the campaign, view the STUDIO’s full case study here.

RESPONSIBILITIES

Pitch Development: Supported initial pitches through concept mood boards, visual research, and sourcing reference imagery
Live Action Production: Assisted with shoot pre-production, including proofreading storyboards and sourcing props
Project Management: Maintained project schedules, resource calendars, and asset organization systems; managed freelance artist bookings, tracked artist hours and budgets, reviewed production contracts, and processed vendor invoices to ensure on-time, within-budget delivery

CREDITS

CLIENT: Disney

CAMPAIGN: Black History Month “Be Inspired”

PRODUCTION COMPANY: the STUDIO

MY ROLE: Associate Producer

YEAR COMPLETED: 2016

DISNEY CHANNEL PROMO

DISNEY JR PROMO

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“Come From Away” & “The Prom” Broadway Musical Trailers

PROJECT SUMMARY

Nathan Love created animated trailers for two Broadway musicals, Come From Away and The Prom. Come From Away showcases dynamic motion design, while The Prom takes a playful, character-driven approach to 2D animation.

As Production Finance & Business Affairs Manager, I worked alongside the production team to oversee the financial and operational aspects of both projects, managing budgets, artist costs, and client invoicing.

RESPONSIBILITIES

Budget Management: Managed production budgets ranging from approximately 5K–20K, tracking expenses, artist hours, and vendor costs while forecasting cash flow
Operations: Oversaw client invoicing, negotiated payment terms, and monitored profit margins through project closeout

CREDITS

PRODUCTION COMPANY: Nathan Love

MY ROLE: Production Finance & Business Affairs Manager

YEAR COMPLETED: 2017

COME FROM AWAY TRAILER

THE PROM TRAILER

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Time Inc. Sizzle Reel

PROJECT SUMMARY

the STUDIO created a sizzle reel for Time Inc., combining stock imagery, footage, and motion graphics into a promotional video.

As Associate Producer, I worked alongside the creative team to coordinate client feedback, research visual assets, and maintain project schedules and resource calendars throughout development and delivery.

RESPONSIBILITIES

Creative Coordination: Consolidated client feedback into actionable creative notes, researched stock imagery and footage to support the sizzle reel's development and delivery, and updated project schedules and resource calendars